The journey to becoming a Victoria's Secret model has transformed dramatically, moving from exclusive, in-person castings to a more accessible digital-first approach. For 2024, the brand continues its evolution towards inclusivity, meaning the Victoria's Secret model application form is now open to a broader range of talent than ever before, with an emphasis on personality and individuality. This guide provides a comprehensive overview of the entire online submission process, detailing the updated requirements, a step-by-step application walkthrough, and expert advice on how to create a compelling submission that captures the attention of casting directors in this new era for the iconic brand.
The Evolution of the Victoria's Secret Model: A New Era of Casting
For decades, the term "Victoria's Secret Angel" conjured a very specific image: towering height, slender physique, and conventionally perfect features. This exclusive standard, while creating a roster of supermodels, faced growing criticism for its lack of diversity and its promotion of an unattainable beauty ideal. In a significant strategic pivot, the brand retired the "Angel" moniker and introduced the "VS Collective," a partnership with influential women known for their accomplishments and advocacy, not just their physical appearance. This marked a fundamental shift in the company's philosophy and, consequently, its casting process.
The new direction prioritizes authenticity, diversity, and relatability. The brand now actively seeks models who represent a wider spectrum of body types, ethnicities, ages, and backgrounds. This change is not merely a public relations move but a reflection of a broader cultural shift towards body positivity and inclusivity. Industry experts note that this transformation is essential for the brand's survival and relevance.
"Modern consumers, particularly Gen Z, demand authenticity from the brands they support," notes a fashion industry analyst. "They want to see themselves represented. Victoria's Secret's move to a more inclusive casting model is a direct response to this. They are no longer just looking for a human mannequin; they are looking for a storyteller, an advocate, someone with a unique voice and a genuine connection to their audience." This means the Victoria's Secret model application form 2024 is less about hitting specific measurements and more about showcasing who you are.
Understanding the 2024 Victoria's Secret Model Requirements
With the brand's evolution, the once-rigid requirements for aspiring models have become more flexible and holistic. While professionalism and a healthy appearance remain paramount, the focus has shifted from a restrictive checklist to a more comprehensive evaluation of the individual. Here are the key criteria for the 2024 casting calls.
Debunking Old Myths
It's crucial to discard the outdated notions of what it takes to be a VS model. The infamous 5'9" height minimum and specific 32-24-34 measurements are no longer the strict gatekeepers they once were. The brand's recent campaigns feature models of varying heights, sizes, and shapes, proving that their casting net has been cast much wider. The emphasis is now on how a model carries themselves, their confidence, and their ability to embody the brand's new message of empowerment.
Core Requirements for Applicants
While strict physical prerequisites have been relaxed, several fundamental requirements remain in place for anyone completing the online model submission:
- Age: Applicants must typically be 18 years of age or older. In some cases, models aged 16 or 17 may be considered if they have legal parental consent and are represented by a reputable agency.
- Legal Eligibility: You must be legally eligible to work in the countries where shoots and events will take place, which often requires specific visas or work permits for international applicants.
- Professionalism: The modeling industry demands a high level of professionalism. This includes punctuality, a positive attitude, the ability to take direction well, and resilience in a competitive environment.
- Physical Condition: The focus is on a healthy, fit, and toned appearance. This is not about being a specific size but about demonstrating a commitment to health and wellness that translates to stamina and a vibrant look on camera.
- Authentic Online Presence: Casting directors will almost certainly review your social media profiles. They are looking for a genuine personality, positive engagement, and a personal brand that aligns with the inclusive values of the new Victoria's Secret.
A Step-by-Step Guide to the Victoria's Secret Model Application Form 2024
The primary way to apply is through an online portal, either directly on the Victoria's Secret website during an official casting call or through a submission to a major modeling agency that works with the brand. Always be wary of scams; never pay a fee to apply or attend a casting. The official Victoria's Secret casting call 2024 will be announced through legitimate channels.
Step 1: Prepare Your Modeling Portfolio
Your portfolio is your visual resume. It needs to be professional, versatile, and, most importantly, accurate. Overly edited or outdated photos will do you a disservice. Your submission should include:
- Headshots: A clear, well-lit shot of your face from the shoulders up. One smiling and one more neutral or serious. Makeup should be minimal and natural to showcase your features clearly.
- Full-Body Shots: These photos should display your physique and proportions. Wear simple, form-fitting clothing like a tank top and jeans or basic swimwear. The background should be plain and non-distracting.
- Digitals (or Polaroids): These are the most crucial photos. Digitals are unretouched, natural-light snapshots intended to show casting directors exactly what you look like without professional styling, makeup, or editing. You'll need front, side, and back views, as well as a few close-ups.
Step 2: Complete the Online Submission Form
When a casting call is open, you will find the Victoria's Secret model application form 2024 on their official careers or casting page. The form will ask for standard information:
- Personal Details: Full name, date of birth, and contact information (email, phone number).
- Physical Measurements: Height, bust, waist, hips, and shoe size. While no longer used for strict elimination, this data is still standard for agencies and clients for logistical purposes (e.g., sample sizes). Be honest and accurate.
- Agency Representation: If you are signed with an agency, you will provide their contact information.
- Social Media Handles: Links to your Instagram or other relevant social media profiles.
Step 3: Craft Your Personal Statement or Video Introduction
This is your opportunity to stand out beyond your photos. Many modern applications require a short video (typically 30-60 seconds) or a written statement where you introduce yourself. Use this to convey your personality, your story, and why you connect with the new direction of Victoria's Secret. Speak clearly, be confident, and let your authentic self shine through. Discuss your passions, your values, and what empowerment means to you.
Step 4: Submit and Await Next Steps
After carefully reviewing all your information and uploaded materials, submit your application. The review process can take several weeks or even months due to the high volume of submissions. If the casting team is interested, you may be contacted for a virtual interview or an in-person callback. It's important to be patient and understand that the competition is immense. A lack of response does not necessarily reflect on your potential as a model.
Standing Out: How to Make Your Application Memorable
With thousands of applicants vying for a limited number of spots, a generic submission will get lost. Here are some tips to elevate your application.
Cultivate an Authentic Social Media Presence
Your Instagram is a living portfolio. It should reflect not only your modeling potential but also your personality and interests. Post high-quality images, engage with your followers authentically, and share content that aligns with the values of empowerment and positivity. Casting directors want to see someone who can be a genuine brand ambassador.
Understand the New Brand Identity
Research the VS Collective. Familiarize yourself with recent campaigns like "The Tour '23." Understand the stories they are telling and the types of individuals they are celebrating. Tailor your personal statement to show that you not only understand their new mission but are also genuinely passionate about contributing to it.
The Vital Role of a Mother Agency
While direct submissions are possible, the most reliable path to a Victoria's Secret casting is through a reputable modeling agency. Top-tier agencies like IMG, Ford, Elite, and The Society have established relationships with the brand and its casting directors. Their endorsement lends immediate credibility to a model. Aspiring talent should focus on getting signed by a respected agency, which can then develop their career and submit them for high-profile jobs, including Victoria's Secret projects.
The process of becoming a Victoria's Secret model in 2024 is a testament to the brand's profound transformation. It is no longer a narrow path accessible only to a select few but a wider, more inclusive journey that values individuality, story, and authenticity above all else. By preparing a professional portfolio, crafting a compelling personal narrative, and understanding the brand's new ethos, aspiring models can confidently navigate the Victoria's Secret model application form 2024 and present themselves as the dynamic, inspiring talent the brand is now seeking. The focus has shifted from fitting a mold to breaking it, offering a genuine opportunity for a new generation of models to make their mark.
